5 Ventilation System Maintenance Services You Need

In a number of different types of premises, the owner or the management company is responsible for the statutory inspection and maintenance of smoke and mechanical ventilation systems. This is to ensure that the system is working as well as it possibly can in order to provide a safe environment for occupants.

With maintenance and inspection such a large part of the responsibility that building owners have to bear, it is often a good idea to invest in a ventilation system maintenance service, as this will keep the premises in line with statutory requirements as well as identify and repair major problems in the system as early as possible; here are five services that are definitely worth investing in.

Firstly, look for a ventilation maintenance company that will help the building owner or manager establish service logs and test schedules in order to make sure that all statutory requirements are met in a timely fashion.

Making sure that this test schedule is adhered to and that the log book is kept up to date will ensure that smoke and mechanical ventilation systems are compliant and that occupants are safe. It will also mean that fire fighters will have easier access to the fire fighting lobbies and shafts in the case of an emergency.

A second service that is worth having is one that can supply spare parts and make repairs on a rapid basis. Many of the best ventilation installation companies out there have a huge range of ventilation equipment in stock, meaning that if any problems are detected they can be remedied quickly and easily.

This leads on to the third service that is highly recommended, and this is a 24 hour emergency callout service. All types of ventilation system can fail, and in many cases it is urgent to deal with these issues in order to have equipment up and running quickly. This can be especially important in areas where occupant safety is of paramount importance, such as in hospitals and schools.

Having a reliable company on hand that can travel out to repair problems in equipment is arguably a necessary component of responsible building management. When the company also has all the necessary replacements in stock to fix the issue in an instant, this is even better yet again.

Fourthly, look for a service that carries out preventative maintenance visits on a flexible timescale. This latter point can be very important, as in some buildings it may not be possible to carry out maintenance at certain times of the day.

A schedule of preventative maintenance visits should be established between the ventilation installation company and the manager or owner of the premises, as this will avoid the frequent need for emergency callout services; preventing issues from occurring in the first place is far better than trying to repair damage once it has been done.

Lastly, search for a ventilation installation company that can provide ongoing technical support and friendly advice whenever it is needed the most. Although some companies charge extra for this kind of service, many offer all-inclusive packages that mean that all questions can be answered by an expert in a timely and precise manner.

This can be very helpful if there is an issue with a smoke or mechanical ventilation system that the building owner is unsure needs repairing or not, or if the building manager has an important question about completing the service log or statutory requirements.

These are just five of the most essential components of a quality ventilation system maintenance service. As maintenance is required by law, it is in many cases worth relying on the experts to help building owners adhere to regulations much as possible to ensure the safety of their premises and all the occupants that are living, staying or working there.

Vent Engineering is a leading provider of natural and smoke ventilation systems to business and local authority customers throughout the UK and abroad. With over 25 years in the industry, Vent is well known for its innovation, commitment to customer service, reliability and value. Vent prides itself on being able to take complex problems and make them simple, bringing a straightforward and practical approach to ventilation solutions. Vent’s experienced design and technical team are able to advise, design and deliver standard and bespoke systems depending on customers’ requirements, and the company’s solutions adhere to and even exceed all British Standard and European regulations in the industry.

What Does It Mean to Act With Purpose?

The word “purpose” gets tossed around often in the executive and organizational development world. As I continue to work with clients, I can see that they are failing to grasp the importance of having people that “Act with Purpose” on their teams. If you watch, you can really see the difference.

For some, purpose can be bold and transformative, aiming to solve the world’s biggest problems. If you are one of these leaders, you may launch impactful organizations such as City Year, Tesla, and SKS Microfinance. These purposes are really exciting because they are missions to change the world in some way. Alternatively, your purpose can be to change your industry or to fill an unmet need, like Airbnb.com, Amazon, Google, PayPal, or Facebook. Then again, you may look at these examples and say, “My company can never be that exciting.” My challenge to you is that you can still make your difference, even if it is not earth-shaking. It is important that you find that purpose. It is only with purpose that anything of consequence happens, and that purpose is what compels you and others to excel, gives work more meaning, and brings people together to want to serve others at extraordinary levels.

Have you ever noticed that when you act with purpose you perform with more energy and enthusiasm? You are willing to give more effort to something that really matters to you! Compare that energy and effort to something that may be important but does not pull at your heart. Worse, consider what your commitment is to an endeavor that has not captured either your mind or heart. You just go through the motions. Too often I find that most of the employees in companies are not engaged because they lack this kind of investment. Their leaders have failed to instill purpose.

You know you are acting with purpose when succeeding is not about the revenue or the profit. The sense of achievement is much greater than that. The purpose inspires your actions. It is compelling enough to get people to work around obstacles. They expect to encounter those obstacles and only see them as challenges to be conquered. When the purpose is important to someone they are inspired to volunteer for extra work. They volunteer to take on challenges and to solve problems. You know that purpose is missing when all of the company’s problems and challenges are being pushed up to the leadership team.

Anyone can hire employees and get minimum performance out of them. You do this by hiring them and paying them a fair wage to do something they are good at doing and enjoy doing. While I do not have empirical data, I believe this gets you 25% of what the average employee is willing to the employer. When you have the right culture, that gets you another 25% of their effort. Given the right culture, with the right hire, instilling purpose will enable a company to get 100% commitment and investment from a team member.

10 Reasons You Should Get a Business Appraisal

Business appraisals are an economic analysis, or professional engagement, to conduct business valuation in order to determine the worth of a business, professional practice or certain business assets. They are a critical tool in any business owners’ arsenal, and should be considered right from the day the business concept originates through the life cycle of the business.

Reasons for Business Appraisal

Here are the top 10 reasons why you should get a certified business appraisal.

– Your business is in the startup phase and you need to value it to determine how much of it you will have to give to investors in exchange for seed money.

– If you’re an established business and have to provide quarterly or annual updates to your investors or other stakeholders. This will give your stakeholders a clear picture of the financial health of the business that shows them exactly what the worth of their current investment is.

– You may find an opportunity to sell or merge which needs to be decided quickly. Having an up to date business appraisal allows you to take advantage of the opportunities.

– You may want to take on a new partner and you need to know the value of your business to determine the buy-in price.

– With the array of new fundraising options available to small-business owners, it’s important to know the value of your company before you begin fundraising.

– You may want to expand or build new facilities, and taking your business appraisal to the bank will help them make the decision to lend money.

– To determine the annual per share value of an Employee Stock Ownership Plan (ESOP). ESOP is used when you want to share ownership of your corporation with your employees.

– For gift tax planning purposes such as transferring an interest to family members, donation to a charity, transfer to an intentionally defective grantor’s trust, etc.

– For litigation support purposes, to determine economic damages, lost profits, uncover fraud or value of a business in a shareholder or partnership dispute.

– To identify whether the business is growing, stagnant or declining in value to restructure the business.

Business Appraisal Techniques

Some of the business appraisal techniques are as follows:

– Asset Approach

The asset approach examines the assets of the business to determine the value of the assets of the business. This method would be particularly significant for a business that is closed down and being liquidated.

– Income Approach

This approach concentrates on the main purpose of the business, which is the income it generates through its operation. Detailed discovery and analysis of various streams of income and types of expenses are performed. Projections of future income and expenses are also taken into account.

– Market Approach

This approach treats the business as an object available in the marketplace for purchase or sale. This method relies on finding closely similar or comparable businesses in the marketplace that recently were sold.

This list is not exhaustive and there are many other reasons that a business appraisal may be needed. A certified business appraisal is a complex financial analysis that should be undertaken by a qualified valuation professional with the appropriate credentials.

How Does Certification Help Your Company?

And you thought all those certified companies were mad to hang their certificates right on their reception desks?

Think again!

If the certification isn’t so important, why do you think all those companies keep improving themselves over and over again? There are uncountable companies in this world; each of them is managed by someone or the other, who tries his best to make it better after every passing day. There are a lot of reasons why companies get certified.

But why does a firm need to be certified? How does your company improve its image if it is certified? You wonder. Read below to know how certification helps a company:

• It acts as an important tool to get more clients for your business: The good thing about having a certified company is that it acts as a tool to attract more clients for your business. Your clients know that the quality of your company and products is good enough to be hired.

• You compete fairly with all of your competitors: When you have a certified business, you compete in a much better way with all your competitors. You know that you have something that proves you better than most of them. This helps in making you a more confident firm.

• Your clients are able to trust you more, if your company is certified: Since certification is done only for those companies that are good enough in their qualities, your clients and customers trust you and your company more than those companies, which are not certified. You not only win a competitive advantage over your competitors, but also create an amazing reputation for your business.

• If you have a certified company, you can hire better employees and minds for your organization: The good thing about having a certified company is that you don’t need to compromise on the labor and employees that work under your roofs. You can demand for better employees to help your business grow in a much better way.

• The quality of your business is represented if your company is certified: When your company is certified, people understand about its quality. In simple words, the quality of your entire business process is signified by the certification of your company.

• Your company improves every day to sustain the certificate it has been awarded with: When your business is awarded with a certificate, you know that you need to improve every day to sustain the created reputation.

• It proves that you are serious in your business: The seriousness of your business is represented by the certification of your business. People realize that you are quite serious about the growth of your firm.

File Storage System

Having a copy of vital files is always a good option. In big MNCs, there are lots of documents, records of every individual and so on. Therefore it is imperative to store documents. But there comes a point in time where the papers eat up on your floor and storage space. At such times, a file storage system comes in handy.

Storing your documents at a secured location is helpful for your own business premises, and in addition to this, you get more space in your office/work place. So let’s us get you started as to why having a file storage system is vital asset for your organisation. It reduces risk, makes finding information less time-consuming, and also saves money.

The file storage system not only keeps your office space to an optimum but ensures your staff will work at their maximum. Get done with the headache of constant file retrieval from stacked boxes. Now files won’t get lost or misplaced and won’t deteriorate through handling. Storing your files someplace else, keeps them in a pristine condition. It really is the smart way to go.

Therefore, it is the best practice to do a clean-up of your files and store them at a secured facility at every quarter. With that in mind, corporate and organisations should set up a file storage process.

There are many companies in the file document storage where they securely store your files/documents in their secured facility. These days a lot of start-ups are offering innovative ways to storing your files. The truth is that it can get a bit steep on the financial front, but will give you the space you are looking for desperately. In India, storage service facilities help you with e.g. dissembling, packing, transporting and then storing it in their storage facility, so that your goods remain in sound and usable condition. Similar storage experts offer you a storage system by keep your records secured until you need it or till destruction whichever comes first.

But there are other services which, from the comfort of your house, can be picked up after a free survey is conducted to get a better understanding of how much space is needed. If you require any of your goods back, you get your delivery in 48 hours right back at your doorstep.

You always know where your documents are, and can access them instantly. It is a far better alternative to your filing cabinet.

10 Tips for Young People Looking for Work

In the current climate, how do young people go about finding employment?

Two of the biggest issues I have come across are that many young people expect to be given whatever they want and they demand instant success. In reality neither of these outcomes are likely but the media continues to push an instant everything, buy now pay later culture which many young people have been brought up to believe is reality.

Employers know that young people can provide them with the raw materials they need to grow their businesses but don’t like cockiness, over-confidence and “the world owes me” attitudes which makes them reluctant to spend the time, effort and money in training and development.

In addition, young people need to step away from the “instant success – instant gratification” culture encouraged by the media and advertisers and realise that success comes from providing genuine value to others along with hard, hard work!

With this in mind here are 10 top tips if you are a young person looking to find work:

1. Plan What You Want

If you want to get from where you are right now to your favourite holiday destination you have to plan your journey. If you don’t know where you want to go you can’t possibly know how to get there and you can’t plan your route.

Life is exactly the same.

If you know where you want to be in the next few weeks, months or even years then you can plan the steps necessary to get there, you can then take action and move yourself in the right direction. Life might throw you off track or provide unexpected options from time-to-time but ultimately it is those who know what we want and take massive action to get there that will achieve our desired results.

If you don’t know where you want to be it is impossible to plan your journey and you will wander around aimlessly and end up doing anything just for the sake of it – and you will likely do this for the rest of your career!

So spend time thinking about what you want to do with your life, what your ambitions are, and what you truly desire. Remember as well that money should not be the goal. Money is the result of success; success is not the result of money.

2. Job Seeking AS a Job

One of the best ways to approach finding work is to look at getting a job AS a job. Work hard and consistently at finding work, learn what you need to learn, do what you need to do to get yourself ready for work – preparation is essential to success.

Focus your efforts every single day – get up early and get ready as if you already have a job. Spend time each day thinking about your “job”, research potential employers, search for vacancies, find out what skills and qualifications are being sought for the types of role you are looking for, hone your CV, apply for jobs, seek feedback on your applications, learn from the feedback and repeat the process applying what you have learned.

Don’t allow yourself to become disheartened – persistence is key, remember that success is permanent but failure is only temporary.

3. Get Your CV in Order

Your CV is your sales brochure. It needs to project the right image but you only have 30 seconds to impress. It is therefore essential that you put as much care and attention into it as possible. It should be neatly typed, easy to read and navigate, have clear sections including “Work Experience”, “Education”, “Qualifications” and a description of you as a person.

It is absolutely VITAL that your CV does not contain spelling mistakes (there’s no excuse in this day and age with spell checking software) and that your grammar, punctuation and language are all correct.

If you struggle with your writing get some help because you only have 1 chance for your CV to impress and even small errors will put off the majority of employers looking at potentially hundreds of CVs for each role.

4. Learn to Communicate

Communication isn’t just about chatting on the phone, texting or Facebook. Communication is essential if you want to come across in a positive way should you get to interview.

Sullen or poorly phrased answers to questions – yeah, no, dunno, maybe, ugh etc. – might work with your mates or your parents but don’t work in an interview.

If you’re not good communicating with people in tense situations find someone you trust and respect and have them take you through a number of mock interviews, ask you difficult questions and put pressure on you until you can communicate effectively.

5. Dress to Impress

If you are fortunate enough to get an interview then you need to dress to impress. Seriously!

Turning up to any interview dressed as smart as possible – shirt and tie or blouse; suit if possible but trousers or skirt if not; proper shoes – will impress any employer and may be a minimum requirement for the role. It also shows you respect the person interviewing you and the company you are interviewing for.

Wearing the clothes you wear all day, every day will not impress anyone and will very likely harm your chances of landing a job.

6. Do Your Homework

I know the term homework probably brings you out in a cold sweat and may have been the kind of thing done on the way into school but it can make the difference between success and failure at an interview and these days it couldn’t be easier.

As a minimum research the company you are hoping to work for. Visit their web page, Google their name, find out what they do, who their customers and clients are, what kind of working environment you can expect, what type of work you’ll be doing. You might be asked questions about the organisation at interview and if not it gives you a basis for asking your own questions which could impress the interviewer.

7. Get Some Experience

Sometimes it is simply not possible for you to go from where you are now to where you want to be without gaining some experience. This could be in the form of working jobs you hadn’t thought about, performing tasks you don’t like or even completely changing direction.

If this is the case, you need to look at how you can gain relevant skills and experience. It might mean making short-term sacrifices for long-term gains, relocating, retraining, doing something you don’t like doing or you find boring for a while until you have the skills you need.

It also reduces the gaps on your CV and makes you more employable.

Employers will nearly always prefer candidates who have consistently been working, even in different, unrelated roles to candidates who have a patchy or even non-existent work experience history.

8. Think Outside of the Box

If you implement all of the steps above but still can’t find work then you need to start thinking differently.

It is really easy to get despondent when looking for work, especially when you rarely interact directly with potential employers, spend vast amounts of time sending off your applications never to hear anything again, and face constant rejection.

In this case you need to look at alternative approaches.

If you have no experience or need to work in a specific area in order to get into your dream job why not look at options for voluntary work in the sector or a related area? Many organisations such as charities and social enterprises are on the lookout for volunteers and may provide you with an opportunity to gain valuable experience in your chosen field.

Alternatively, why not try an unusual but memorable approach to an organisation you would like to work for – turn up at reception in your best interview clothes with your CV in-hand and ask for work. If nobody will talk to you go back every day – having determination and consistency is a hugely attractive trait to many employers (although it’s important to not be seen as a pest!).

9. Always Turn Up On-Time

All too often, young people seem to think that work is something that isn’t important and that they don’t need to put the effort in if they don’t want to.

This is often compounded by the approach of parents and schools where taking a sick day isn’t so bad as long as you don’t tot up too many in a term.

In a professional work environment this is totally different. It is expected that you will turn up on-time, every time. In fact your employer banks on it in order to perform effectively and efficiently.

If you decide to take a “sicky” that is fine as long as you are genuinely ill. But if it is because you can’t be bothered, you had “one too many” the night before, or it’s a Monday then you are letting yourself and your employer down and it will reflect on you personally.

However, if you put in the effort, turn up on-time every day even when you are ill, it will impress your boss and will ensure you are seen in a positive light, and probably help you gain a pay rise or land a promotion ahead of the “slackers”.

10. Work Hard

Whatever your chosen field, once you land a job you need to ensure you do everything you can to first keep it, and then progress along your chosen career.

The best way to accomplish this is to work hard, be eager to learn and always do the best you can.

It is all too easy to stop once you have landed your job and then expect that you will get annual pay increases and promotions when you are “next in line”.

The fact is that in the modern working environment, it is usually the people who look to improve themselves, who give more than is expected and who deliver real value to their employer that will gain in terms of pay and promotion.

7 Serious Sources For Social Traffic

Are you using social media to drive traffic to your sites?

If so, great! If not, why not?

You are missing out on some of the best and in a lot of cases free traffic available. Here are seven sources for you to exploit:

1) Twitter
Get an account if you don’t have one. Start using Twitter to generate traffic to your site. Send tweets on your business activities. Ask others to follow you on Twitter and include this in your Sig Line on your emails. Your followers will grow as they read your emails and so will your business.

#2) Facebook
Surely, you have a Facebook account, don’t you? Do you know that you can set it up to be your automatic money market that can work 24-7 for you? There are almost 1 billion users and they could potentially al be your market. Add a “Like This” button on your page and a request in your Sig Line for others to join your community. Your traffic will grow over time.

# 3) LinkedIn
You need to join this community of entrepreneurs and profit from them as much as they could profit from you. Get connected and stay connected. It’s easy to do. Join, set up an account and follow directions.

#4) YouTube
Have you prepared a video of your business opportunity for YouTube? Why not? It is easy to do. Anyone can access it and your business link or affiliate programs will go viral and it all starts by producing your first video. don’t wait. Do it.

#5) Squidoo
This is easy to do. Web pages in Squidoo are called “lenses’ and you should join the crowd, set up an account produce a “lens” or tow and get the word out on your business. Traffic is almost guaranteed from this source if you have a god product and link to it along with some compelling ad copy.

#6) MySpace
Get an account, set up your page and link it to all the others listed so far. Joining them all together in your ad campaign can maximize the traffic you get to your site.

#7) IM FacePlate
This is a relatively new social site. Check it out, join the program and quote your account name on all your ad copy for your webpages.

Social sites are popular online meeting places where onliners and others congregate for both social and business purposes. If you are not zoned in to these sites you are missing out on a lot of potentially free and quality, targeted traffic that could be visiting your site, if you were connected.

Top 10 Membership Marketing Tips

Membership organisations have two core goals – to attain and retain members. Members are the lifeblood of any membership company and without being able to recruit new members and keep them as happy, re-subscribing members, you will soon find yourself in hot water.

Marketing can be used to help gain new members and to reinforce the value proposition to existing members. Many membership organisations put off marketing because they feel it’s expensive and too time consuming. However, there are many marketing activities that even the most limited association can undertake.

So what are our top 10 membership marketing tips?

    1. Create and understand your ‘buyer persona’: Understanding who your core customers are. These will be split into two categories – those that are not members and need to understand who you are and why they should join, and those that are members and need to understand why they should continue to subscribe. Figure out who your typical new or existing member is – what they do for a living, what business/personal issues they face, where do they spend their time online, who do they go to for advice, what’s the key driver in their decision to join a membership organisation? Understanding your buyer persona will ensure your marketing messages are created to exactly target these people.
    1. Make more use of your website: Your website and your online presence is your most valuable and cost effective marketing tool. Make sure you’re squeezing every little bit of benefit out of it.
      1. Optimise for the search engines to make sure you can be found online
      2. Make clear sales paths so prospective members can easily understand the benefits of membership and the subscribing process
      3. Let members log into a self-service portal so they can manage their own membership profile, make purchases, register for events and buy relevant merchandise
      4. Enable social sharing of documents and pages
      5. Integrate social media feeds.
    1. Create engaging useful, thought leadership content: Create content that prospects and members alike want to read and share. This is a great way of boosting your site in the search engines and social platforms, driving traffic and positioning yourself and an industry thought leader. It encourages people to come back to your website time and time again (and refer it to others in their industry), whether they are a member or not.
    1. Encourage online discussions: Let members and non-members communicate through an integrated self-service portal, a member’s only forum area and/or though social media platforms like LinkedIn and Facebook. If members can use your website or social accounts as a hub to come and engage in discussions with their peers, you are able to not only keep up to date with the latest industry news, issues and problems but can also market yourself as a hub through which members and non-members alike can network.
    1. Ensure your membership offering keeps up with the times: People want to make use of online communications, so make sure you can communicate via email, social platforms and through your website. Let members log on to manage their own membership. Try and eliminate as much paper from the subscribe and re-subscribing process – then make sure you communicate these innovations to your members and prospects
    1. Make it easy for members to re-join: Make sure you communicate with members before their membership expires – if they don’t know their membership is due for renewal, how will they remember to do it? Encourage renewals by offering early re-joining discounts and offer multiple ways to pay – including online payments, direct debits and automatic credit card payments
    1. Make sure all your branding initiatives are in line with your core message:Decide what you want to stand for and make sure everything backs this up – reinforcing the message wherever you can be found.
    1. Make sure your membership events run as smoothly as possible: Take advantage of event software to make the planning and running of events easy. Invite members through targeted emails, let them register online, give them access to their own self service portal where they can manage their booking details, provide online post event surveys and more.
    1. Build relationships with key industry personnel: Make sure relevant people in your industry know what you’re doing and what your message is. Connect with journalists, key bloggers and industry experts via their websites, LinkedIn, Twitter and Facebook. Begin to develop a relationship with these key people and find out what kind of news stories they’re looking for. Then make sure you let them know about relevant news and events and provide them with all the information they need to help you promote these.
  1. Make sure you communicate the value of membership: What do members gain from joining your organisation? If they attend events, enhance their qualifications, gain new connections and business – make sure they know about it (it’s easy to forget exactly what you’ve done over the course of a year – you can’t assume members will be making a mental list of all the interactions and benefits they’ve had from their subscription). Make it easy for members to see exactly what they’ve gained through their membership and reinforce the value over and over again.

Top Ten Truths for Dealing With Journalists

If you have never actively been involved with the media, then there will be myths and truths that could confuse you; and do damage to the image and reputation of you and your business.

Truth No. 1: There is no secret relationship between the media and public relations agents. You can be your own media relations agent if you follow a few simple rules.

Truth No. 2: Journalists are after the story. If it bleeds, it leads. Never assume the media will always be your friend.

Truth No. 3: When you provide the media with a media release or verbal information you are ‘inviting’ them to scrutinize the content. That means, they can ring your competitors and ask them questions, elicit a comment, or get their point of view about your information.

Truth No. 4: If your media release is picked up, don’t expect it to be regurgitated exactly as you have written it. Journalists will write their own story based on your information and their own research and interviews.

Truth No. 5: Once a media release leaves your hands and you ‘give’ it to media outlets or post it on a newswire, it becomes public property.

Truth No. 6: You can build relationships with the media in your own community and even further a field which will have two key benefits – 1. They will answer your calls; and 2. You’ll know exactly what types of stories interest them.

Truth No. 7: You need to be thinking all the time about stories that interest the media, NOT simply what you want to give them. News is NEWS not recycled advertising.

Truth No. 8: Developing relationships with members of the media involves providing them with honest, reliable, newsworthy information NOT buying them meals and drinks. You must understand THEIR media. If it’s print, READ IT; if it’s television or the internet, WATCH IT; and if it’s radio or internet streaming, LISTEN TO IT.

Truth No. 9: Beware of giving away your intellectual property in pursuit of a news story. Be mindful of the information you are ‘giving away’.

Truth No. 10: It is not possible to claim copyright on a media release or the resulting media exposure as you are willingly providing information in order to get free coverage.

Naming Your Business: 10 Simple Dos and Don’ts

Naming your business with an appropriate business name is the most significant step in starting a new business. A good product or service backed up with a smart name can quickly make your business the talk of the town.

Naming your business can sometimes become a complex process. There are choices to make and there is no single, exact solution.

Here are some dos and don’ts to help you create the right name for your business.

  1. Make your business name memorable and easy to remember. It should be short, easy to say and easy to spell.
  1. Stay away from unfamiliar words or tongue twisters. It is easy to make a mistake and forget this rule as you would want to create a business name that is unique and stands out in the crowd.
  1. The name should have a good tone and be flexible so that you can add new products or services without having to change the business name.
  1. While naming your business keep in mind that good business names have positive visualization, the name you choose should remind customers about something pleasurable.
  1. Create a name that expresses something related to your business. Use a word that is associated with something your customer will love. Find expressions and alternative words. Look for translations of the words and connotations such as animals, color, actions, people and plants.
  1. Attract your target market by creating a business name that generates a sense of security or romance or adventure or excitement. Imagine the people whom you want to serve and see if your name appeals to them.
  1. While naming your business use trendy names carefully as many trends become out dated quickly.
  1. Ask some of your friends to spell your potential business name. Many words have more than one spelling. Like the name Insightica, though it is unique enough the name can be spelled using site or sight. Let your business name go through a spelling test before you finalize.
  1. If your business requires a web presence, find out if the domain name is available. Register the name as soon as you finalize, even if you do not plan to create the website anytime soon.
  1. Before you finalize, check the meanings in a few different languages and make sure it is not unpleasant or distasteful. Also, spend some time to research if any other business is using it. Once you finalize, protect it by registering the name with your county or state office.

Naming your business in the right way will convey the expertise, value and exclusivity of the product or service you have developed, and above all, create the right marketing recall.